Maruti Victoris Unveiled in India: A New Era of SUVs
Maruti Victoris, the highly anticipated new flagship SUV from Maruti Suzuki, has officially been unveiled in India, with bookings now open for a token of ₹11,000. This launch marks a strategic shift for the automaker, positioning the Victoris to lead its charge in the competitive mid-size SUV segment. Based on the successful Grand Vitara but designed as a larger and more feature-packed offering, the Maruti Victoris is set to redefine the company’s image and capture a significant share of the market. It brings to the table a combination of advanced safety, a range of powertrain options, and premium features previously unseen in the Arena dealership lineup.
Why is the Maruti Victoris a flagship model?
The Maruti Victoris has been strategically positioned as a flagship product for the brand’s wide-reaching Arena dealership network. While the Grand Vitara is retailed through the more premium Nexa channel, the Victoris aims to bring high-end features and aspirational appeal to a broader audience across metros and Tier-2 and Tier-3 cities. Maruti Suzuki views this as a “dual play” strategy to dominate the mid-size SUV market, with the Victoris being a key pillar of this expansion. It also highlights the company’s commitment to making India a global manufacturing and export hub, with plans to export the Victoris to over 100 countries.
Maruti Victoris 5-star BNCAP Safety Rating
One of the biggest headlines from the launch is the impressive 5-star safety rating from Bharat NCAP (BNCAP), making the Maruti Victoris one of the safest cars in its segment. The SUV achieved exceptional scores, securing 31.66 out of 32 points in Adult Occupant Protection (AOP) and 43 out of 49 points in Child Occupant Protection (COP). This full 5-star rating applies to all variants in the lineup, ensuring that safety is a standard feature for every customer.
Maruti Victoris ADAS Features
Breaking new ground for the brand, the Maruti Victoris becomes the first-ever product from Maruti Suzuki to be equipped with a Level 2 ADAS (Advanced Driver Assistance System) suite. This suite provides a comprehensive set of active safety features, including:
- Automatic Emergency Braking
- Lane Keeping Aid
- Adaptive Cruise Control
- Blind Spot Warning
- Lane Departure Prevention
The inclusion of these advanced features, along with six standard airbags and a 360-degree camera, positions the Victoris as a safety-forward vehicle ready to take on its rivals.
Maruti Victoris Underbody CNG Tank
Addressing a major pain point for CNG vehicle owners, Maruti Suzuki has introduced a smart solution in the Victoris: an under-floor mounted CNG tank. This innovative “concealed space” concept frees up a significant amount of boot space, which was often compromised in previous CNG models. This makes the Victoris a practical choice for families who need both fuel efficiency and luggage capacity.
Maruti Victoris Dolby Atmos and Other Top Features
The Victoris is loaded with unique features that make it a compelling proposition in its segment. For the first time, a Maruti Suzuki vehicle features an 8-speaker surround sound system from Infinity with Dolby Atmos 5.1 channel support, promising a truly immersive audio experience. The SUV also gets the largest-ever displays seen in a Maruti, with a 10.25-inch fully digital infotainment screen and a 10.1-inch IC. Other premium features include a powered tailgate with gesture control, an eight-way power-adjustable ventilated front seats, and 64-colour ambient lights.
Maruti Victoris vs Grand Vitara vs Creta
While the Victoris is based on the Grand Vitara, it is dimensionally larger and has been positioned to compete directly with popular rivals like the Hyundai Creta and Kia Seltos. The dual-play strategy aims to offer customers two distinct choices—the premium Grand Vitara from Nexa and the feature-rich Victoris from Arena. The Victoris also offers a wider range of powertrain options, including a 1.5-litre petrol, mild-hybrid, strong-hybrid, and CNG, giving it an edge in catering to diverse customer needs.
Maruti Victoris Booking and Price Details
Bookings for the Maruti Victoris are now open for a token amount of ₹11,000. It is available in eight variants across FWD and 4WD configurations. While the full on-road price for specific cities like Mumbai has not been released yet, the competitive pricing and a feature-loaded lineup are expected to make it a strong contender against its rivals.
Is Maruti Victoris a good car to buy?
Based on its impressive list of features, 5-star safety rating, and a range of powertrain options, the Maruti Victoris presents itself as a well-rounded and compelling choice. It addresses key consumer demands for safety and modern technology, all while leveraging Maruti Suzuki’s trusted after-sales service and expansive dealership network. If you are looking for a reliable, safe, and feature-rich mid-size SUV, the Victoris is certainly a strong contender.
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